10/23/09

Bringing more local fish to a market near you


Kwamena Quagrainie, IISG aquaculture marketing specialist, has been awarded $60,000 by the USDA Agricultural Marketing Service to help fish farmers develop new marketing strategies. He will assess the preferences for fresh-on-ice fish at ethnic markets, traditional meat and fish markets, and independent grocery stores. He will also study processor purchase requirements of wild-caught fish from the Great Lakes. The goal of this project is to encourage processing of farmed fish and aid the development of marketing strategies that integrate fresh farm-raised fish products into existing fresh seafood markets in Chicago and the larger region.

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