New York, just like we pictured it

In the middle of the crazy marketing world of Times Square, an important message comes through--Don't Flush Medicine! Here are two images from 42nd Street in New York City.

Since late December 2011 Sea Grant and the American Veterinary Medical Association (AVMA) are informing audiences on the issue of medicine disposal on the CBS JumboTron “Super Screen.” The 15-second spot will run through March 31 about 18 times every day or about every 80 minutes. The screen is located on 42nd Street between 7th and 8th avenues in Times Square Plaza.

This opportunity came about as a result of the publicity related to the partnership between NOAA's National Sea Grant College Program and the AVMA, which was officially established in November in a Memorandum of Understanding. Illlinois-Indiana Sea Grant is conducting the MOU on behalf of National Sea Grant on the issue of medications dispensed for animals as well as people.
Visit unwantedmeds.org to see the PSA and learn some sensible disposal options for unused medicine or contact Laura Kammin for more information on medicine collection programs.